More than 100 years have passed since Thomas Edison invented sound recording. We may not be able to swim against the stream of time when music reproduction has been realized by simplifying through digitalization of sound which had been quite difficult by the technology of previous times. however, after all, digital simply means codes.
We need to understand again the greatness of Edison now. Really high technology has to be freely used to in pursuit of quality of three dimentional sound factors without profaning a holy territory of time. We need to rise above time, otherwise we will take longer time to finish and appreciate the journey.

Murasaki Co., Ltd. was established in July 2014 by Mr. Daisuke Asai. From the start it was involved in the import and distribution of three audio brands – Amazon Audio, Solid Core Audio and Durant Tonearms. In 2018 however, they also started to offer products under its own brand – two phono cartridges (mono and stereo) and a step up transformer. For this review we received a set consisting of the stereo MURASAKINO SUMILE MC cartridge and a NOBALA step up transformer.

“Sumile” and “Nobala” were awarded GOLD FINGERPRINT by High Fidelity

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Maestro performances of the past re-born for us to enjoy today and for the future.
The ZYX quest is to realize the full potential of analog playback which is the only medium that gives us a continuous time axis signal (Z).
Modern digital playback systems have a time axis which is intermittent. Even though the digital sampling rates are very fast, they are still intermittent.
Grains of natural sound flow into a living three dimensional soundstage, like strings of diamonds and pearls.
……ZYX insists on the consistency of Time (Z), Amplitude (Y) and Frequency (X)

In order to eliminate the causes of “time distortion” in a cartridge’s generator system, it is necessary to consider not only from the mechanical viewpoint, but also from the electrical viewpoint. After many years of development, We have found 15 points, attention to each of which is vital during the designing of a cartridge, if “time distortion” is to be avoided. For both MC and MM cartridges, 15 vital design points apply, however they are not the same in each case.

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